Driving Conversions By Exchange Optimization

An often neglected optimization tactic in programmatic advertising can be performed at the exchange level. The ad tech ecosystem is littered with dozens of exchanges offering inventory of all kinds, from publishers to mobile apps and pre-roll video. There’s no shortage of companies out there highlighting the reach and access to these exchanges as part of their[…]

Driving Programmatic Transparency

Over the weekend, I came across an ad for RBC on a website called “Citation Machine”. My first guess was that I was being retargeted being an RBC client but wondered if the people tasked with executing this campaign had insights into the ad clutter and type of environment that the ads appeared on. This brings[…]